Weekly Notes

Here's how I and several other product marketers got into product marketing, and how you can, too.

While many product marketers focus on getting people to start a trial and "convert", it is also important to think about the post-subscription experience.

Tech companies don't seem to prioritize branding as much as consumer product companies. And I think we should.

Product launches isn't a result of a product marketer working in silo. It requires cross-functional collaboration with several teams. Here's how it looks like for one of my product launches.

I recently rewrote an onboarding email campaign. Here's why and how I did it.

Product launches at Buffer have mostly been about the new features. "Here's a new feature!" I want to push us to go beyond that and think bigger. Here's what I'm thinking.

Here are my experiences and thoughts on positioning a feature, a new product, and the Buffer-company at Buffer.

I feel marketers don't talk about marketing acumen as much as we should be. Here's how I try to develop my marketing acumen, including the books I've read and would recommend.

I'm working to update an onboarding email campaign at Buffer now and wanted to share a few opinions on email onboarding.

Product launches are the best type of marketing campaigns to run. Over the years, I have learned to be more strategic about product launches by studying the feature and the market.

Looking back five years, I felt that I have grown a lot professionally. Here are three lessons I have learned, which have helped me especially in the past year, leading up to my recent promotion.

I'm standing in as the decision maker while our product manager is out on vacation for 2.5 weeks. Here are the three big concepts I use for product planning.

Product marketers usually want to influence the product roadmap but can't. Here are the three things I do that have enabled me to help shape our product roadmap.

Those who know their customers best win. But many marketers and product people don't know much about their customers. Here are the ways I've found valuable customer insights to share with the team.

This additional step in our product planning process has improved our prioritization and provided more clarity for the team. Most importantly, it prevented us from building features we shouldn't be building.