Free Post Weekly Notes How to Get Into Product Marketing Here's how I and several other product marketers got into product marketing, and how you can, too.
Free Post Weekly Notes Post-subscription Onboarding While many product marketers focus on getting people to start a trial and "convert", it is also important to think about the post-subscription experience.
Free Post Weekly Notes Branding in Tech Tech companies don't seem to prioritize branding as much as consumer product companies. And I think we should.
Free Post Weekly Notes Behind the Scenes of a Product Launch Product launches isn't a result of a product marketer working in silo. It requires cross-functional collaboration with several teams. Here's how it looks like for one of my product launches.
Free Post Weekly Notes Rewriting Our Onboarding Email Campaign I recently rewrote an onboarding email campaign. Here's why and how I did it.
Free Post Weekly Notes Rethinking Product Launches at Buffer Product launches at Buffer have mostly been about the new features. "Here's a new feature!" I want to push us to go beyond that and think bigger. Here's what I'm thinking.
Free Post Weekly Notes Feature, Product, and Company Positioning at Buffer Here are my experiences and thoughts on positioning a feature, a new product, and the Buffer-company at Buffer.
Free Post Weekly Notes Developing Marketing Acumen I feel marketers don't talk about marketing acumen as much as we should be. Here's how I try to develop my marketing acumen, including the books I've read and would recommend.
Free Post Weekly Notes Email Onboarding for SaaS I'm working to update an onboarding email campaign at Buffer now and wanted to share a few opinions on email onboarding.
Free Post Weekly Notes Being More Strategic About Product Launches Product launches are the best type of marketing campaigns to run. Over the years, I have learned to be more strategic about product launches by studying the feature and the market.
Free Post Weekly Notes Growing In Your Career Looking back five years, I felt that I have grown a lot professionally. Here are three lessons I have learned, which have helped me especially in the past year, leading up to my recent promotion.
Free Post Weekly Notes Being a Stand-in Product Manager I'm standing in as the decision maker while our product manager is out on vacation for 2.5 weeks. Here are the three big concepts I use for product planning.
Free Post Weekly Notes Influencing the Product Roadmap Product marketers usually want to influence the product roadmap but can't. Here are the three things I do that have enabled me to help shape our product roadmap.
Free Post Weekly Notes How to Get Close to Your Customers Those who know their customers best win. But many marketers and product people don't know much about their customers. Here are the ways I've found valuable customer insights to share with the team.
Free Post Weekly Notes The Product Discovery Document We Use For Every New Feature This additional step in our product planning process has improved our prioritization and provided more clarity for the team. Most importantly, it prevented us from building features we shouldn't be building.