Where to learn distribution for startups and tech companies?

When I embarked on this journey to learn and write about distribution strategies and channels for startups, I found it hard to find resources on the topic. To make things easier for you, I'm curating my favorite articles, books, videos, and podcasts on distribution for startups. They are grouped by topics. I'll be updating this page whenever I find a new resource.

If you have any recommendations, let me know on Twitter. Thanks!

Books below have Amazon affiliate links because I wanted to learn how it works.

General

• Masters of Scale with Reid Hoffman (podcast)
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters (book)

Direct-to-consumer

• Understanding Direct-to-Consumer
• We Analyzed 14 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here’s What We Learned
• Managing Industry Disruption: Disney Plus Case Study (paid)

Referral

• How Morning Brew’s Referral Program Built an Audience of 1.5 Million Subscribers #referral

SEO

• (Your recommendation)

Free tools

• (Your recommendation)