How to Get Into Product Marketing
Branding in Tech
Behind the Scenes of a Product Launch
Rewriting Our Onboarding Email Campaign
Mailchimp's feature announcements teach us how to bundle old, new, and future features to create stronger product announcements.
Airtable executed one of the most coordinated product launches I have seen recently. Fundraising announcement, major product release, press coverage, and more—all on the same day.
Fast pulled off a hyped product launch last week. Here's what I think about it from three angles: branding, acquisition, and event.
Canva recently introduced a content planning and social media scheduling feature. Is this a smart move by Canva? What does this mean for social media management companies like Buffer? How might Canva develop from here?
HubSpot created inbound marketing and has since grown beyond that. Here's my observation of its repositioning playbook and my analysis of how its positioning could be better.
I would consider Wix a complete website solution for businesses but Wix markets itself as a free website builder. And I think it's brilliant.
Drift is like a textbook example of marketing. The team has created a new category for themselves—twice—and used one of the best narrative frameworks. Will they succeed this time?
ConvertKit found great success by having a clear niche positioning, backed by actual product features, and supported by a strong narrative through its marketing. Will this work for every company? How will ConvertKit grow growing forward?