Free Post Weekly Analyses Mailchimp: Bundling Features for Stronger Announcements Mailchimp's feature announcements teach us how to bundle old, new, and future features to create stronger product announcements.
Free Post Weekly Analyses Airtable: Timing is Everything Airtable executed one of the most coordinated product launches I have seen recently. Fundraising announcement, major product release, press coverage, and more—all on the same day.
Free Post Weekly Notes Post-subscription Onboarding While many product marketers focus on getting people to start a trial and "convert", it is also important to think about the post-subscription experience.
Free Post Weekly Analyses Fast Launch: Branding, Acquisition, and Event Fast pulled off a hyped product launch last week. Here's what I think about it from three angles: branding, acquisition, and event.
Free Post Weekly Analyses Canva, Social Media, and Its Future Canva recently introduced a content planning and social media scheduling feature. Is this a smart move by Canva? What does this mean for social media management companies like Buffer? How might Canva develop from here?
Free Post Weekly Analyses HubSpot's Positioning and Repositioning HubSpot created inbound marketing and has since grown beyond that. Here's my observation of its repositioning playbook and my analysis of how its positioning could be better.
Free Post Weekly Notes Rewriting Our Onboarding Email Campaign I recently rewrote an onboarding email campaign. Here's why and how I did it.
Free Post Weekly Analyses Why Wix Markets Itself as a Free Website Builder When It Is Much More Than That I would consider Wix a complete website solution for businesses but Wix markets itself as a free website builder. And I think it's brilliant.
Free Post Weekly Analyses Drift and Creating New Categories Drift is like a textbook example of marketing. The team has created a new category for themselves—twice—and used one of the best narrative frameworks. Will they succeed this time?
Free Post Weekly Analyses ConvertKit and Its Hyper-Focus ConvertKit found great success by having a clear niche positioning, backed by actual product features, and supported by a strong narrative through its marketing. Will this work for every company? How will ConvertKit grow growing forward?
