Being a Stand-in Product Manager
Influencing the Product Roadmap
How to Get Close to Your Customers
The Product Discovery Document We Use For Every New Feature
Building a Product You Want Is the Best Way to Build a Great Product
By focusing on monetization, Substack attracted writers who would have created a blog instead. In the future, micro-payments will enable a even more different monetization strategy.
While a lot of attention was on the uniqueness of HEY and the Apple App Store debate, there are three product and marketing strategies that I think deserves more recognition than they got.
I challenge the notion that every great company sells a story. Many companies have a solid business without selling a story because they have a great product.
To maintain a competitive advantage, don't aim to be the best because there simply isn't a best product. Find a unique positioning and take on activities your competitors won't.
Innovative companies are going beyond free trials and plans to acquire new users. They let users get value without needing an account. TikTok, Zoom, ConvertKit.
Making the freemium approach successful requires investment from customer support and product teams. Here's how Buffer, Mailchimp, and Ahrefs approach freemium.
Both Strava and Buffer unbundled their products a few years ago and recently bundled them back. There are many great lessons to learn from them.
Companies often collect customer data for their own benefit more than their customers'. I think more can learn from Mailchimp on this.