Free Post Weekly Analyses Substack Is Doing to Blogs What TikTok Did to Instagram By focusing on monetization, Substack attracted writers who would have created a blog instead. In the future, micro-payments will enable a even more different monetization strategy.
Free Post Weekly Analyses HEY Strategies That Deserve More Attention Than the Apple Controversy While a lot of attention was on the uniqueness of HEY and the Apple App Store debate, there are three product and marketing strategies that I think deserves more recognition than they got.
Free Post Weekly Analyses Your Business Doesn't Need to Sell a Story I challenge the notion that every great company sells a story. Many companies have a solid business without selling a story because they have a great product.
Free Post Weekly Analyses Be Unique, Not the Best To maintain a competitive advantage, don't aim to be the best because there simply isn't a best product. Find a unique positioning and take on activities your competitors won't.
Free Post Weekly Analyses Latest Acquisition Strategy: Letting People Get Value Before Signing Up Innovative companies are going beyond free trials and plans to acquire new users. They let users get value without needing an account. TikTok, Zoom, ConvertKit.
Free Post Weekly Analyses Don't Mistake Freemium as Just a Marketing Strategy Making the freemium approach successful requires investment from customer support and product teams. Here's how Buffer, Mailchimp, and Ahrefs approach freemium.
Free Post Weekly Analyses Strava's Unbundling and Bundling: Why Didn't It Work (and When It Will) Both Strava and Buffer unbundled their products a few years ago and recently bundled them back. There are many great lessons to learn from them.
Free Post Weekly Analyses Mailchimp's Customer-Friendly Way of Using Customer Data Companies often collect customer data for their own benefit more than their customers'. I think more can learn from Mailchimp on this.
